🎥 WHY YOUR PODCAST NEEDS VIDEO
The Data-Driven Case for Going Visual
👑 YOUTUBE IS #1 FOR PODCASTS
YouTube has overtaken Spotify (21%) and Apple Podcasts (12%) as the leading platform for podcast consumption.
For Gen Z listeners? That discovery rate jumps to 84%
🔍 DISCOVERY WHERE IT MATTERS
YouTube functions as both a listening space and a search engine. Its sophisticated algorithm actively pushes content to new audiences through recommendations, Shorts, and trending topics—reaching people far beyond your initial community.
♻️ ONE EPISODE = DOZENS OF CLIPS
Full video episodes become a content goldmine:
- Extract 10-20 short clips per episode
- Post across TikTok, Instagram Reels, YouTube Shorts
- 90% of marketers see increased brand awareness from video
- Multiply your content without additional recording time
You're already on camera for shorts—just keep it rolling! 🎬
📈 HIGHER ENGAGEMENT & RETENTION
Video podcasts see higher episode listenership and retention rates. Your audience wants to see you—they already watch your shorts!
💰 MORE REVENUE OPPORTUNITIES
- YouTube ad revenue: $0.25-$4 per 1,000 views
- Sponsored content placements
- Product integrations
- 65% of advertisers prefer video-capable platforms
Video unlocks premium sponsorship deals that audio-only can't access
🌐 CROSS-PLATFORM MIGRATION
Your YouTube video podcast becomes a powerful funnel to your other channels and offerings. It's not just another silo—it's a growth engine that feeds your entire ecosystem.
THE BOTTOM LINE
You're already recording video for shorts.
The incremental work to capture full episodes is minimal.
But the growth potential is great!